This program is built for leaders ready to do deep, disciplined work - not quick fixes or surface-level motivation.

Genesis is a paid cohort for founders running $1M–$5M businesses where they are still the bottleneck. The work isn't tactics — it's becoming the founder the next level requires.
Application close date: CLOSED
Genesis is a paid cohort for founders running $1M–$5M businesses where they are still the bottleneck. The work isn't tactics — it's becoming the founder the next level requires.
* Application close date: September 30, 2026
You've been running your business long enough to know what good looks like. You've hired people, built systems, survived the hard years, and gotten it to a place most operators never reach.
And you can see the next level. Clearly. You've probably been able to see it for a while.
That's what makes this hard.
It's not confusion. It's not a missing tactic. It's not a market problem or a team problem or a bandwidth problem — you've already solved harder versions of all of those.
It's that every time you move toward it, something stops you. Not dramatically. Not loudly. Quietly. A decision that doesn't get made. A move that almost happens and then doesn't. A version of yourself that shows up right at the edge — and pulls back.
In six months of direct research conversations with operators at your level, the same thing appeared in every single call. Not a gap in capability. Not a gap in knowledge.
But a gap between who they were and who they'd need to become to cross the line they could already see.
One operator said it exactly: "I know what I need to do. I just haven't done it yet."
Another said: "I don't know if that'll ever change."
Another had kept his business at one location for seventeen years — not because the opportunity wasn't there, but because the label he'd put on it kept it exactly where it was.
None of them lacked capability. All of them had a ceiling.
The ceiling isn't behind you. It's right in front of you — invisible, stubborn, and exactly where growth stops.
If any of that felt uncomfortably familiar — this page is for you.
"I've had the second location planned for years. I know exactly what it would take. I just haven't done it."
— Operator, Arts Education · Research Call
"I keep calling it a passion project. I have 20 staff and over 30 years of track record. And I still say I'm just one guy."
— Operator, Music Education · Research Call
"I know what I need to change. I've known for a long time. I just don't know if I'm actually capable of changing it."
— Operator, Health & Wellness · Research Call
The wrong room is worse than no room.
This one is built for a specific operator at a specific stage.

If you're building past $1M ARR, start here. The Scaling Trap Diagnostic™ is a 3-day diagnostic that produces a custom Growth Diagnostic Snapshot closes with a Customer Funded Acquisition offer — your on-ramp to Genesis within 12 months.
Pillar 1: Find the wall that keeps moving.
Every operator at your level has a story they tell themselves about why the next level hasn't happened. It sounds like strategy. It sounds like timing. It sounds like a market problem or a team problem or a bandwidth problem.
It isn't.
In the first half of Genesis, you locate the specific belief — the exact sentence you're living by — that is functioning as a ceiling on your growth. You name it. You trace where it came from. And you replace that limiting belief with one that matches who need to become for your next level of growth.
This is not therapy. This is not journaling. This is a structured diagnostic that produces a named, specific constraint — and a named, specific replacement.
Pillar 2: Find your Escape Velocity number.
Most operators at this level are working harder than the math justifies. Not because they're doing something wrong — because they don't yet know the number.
There is a specific revenue threshold at which your business stops needing you to personally fund its growth. Below it, every new client costs more than they return in the short run — and you feel it, even if you can't name it. Above it, growth pays for itself. The business starts compounding instead of draining.
In the second half of Genesis, you find that number. We call it your Escape Velocity — the exact point at which momentum replaces effort as the engine of growth. It's not a strategy. It's not a plan. It's a calculation. And once you have it, the question changes from "how do I grow?" to "what's between me and that number?"
The answer is almost always Pillar 1.
This is for founders who are done with tactics-only fixes.

The room is small by design. The work requires it.
Need to split it? $5K secures your seat. A two-installment option ($5,500 × 2) is available on request.
We'll work the structure on the fit call.
The founding cohort price is $10,000 USD. This is the lowest Genesis will ever be priced. Cohort 2 starts at $13,500.
Complete all 6 weeks. Do the work. Implement the framework.
If at the end you don't have a clear, named path to your next level — Anthony continues working with you personally until you do. No additional charge. No time limit. He stays in until the ceiling moves.
This guarantee exists because the framework works — and because the kind of operator this room is built for doesn't need a safety net. They need to know the commitment is real on both sides.
Genesis wasn't designed in a boardroom. It was built from the ground up through months of research and direct conversations with Canadian and US operators across industries — music, healthcare, construction, retail, sports.
The same pattern appeared in every conversation.
Not a marketing problem. Not a hiring problem. Not a strategy problem. A gap between what the operator had built and who the operator believed they were. A ceiling that moved every time the business did.
That research shaped every element of the Genesis framework — the diagnostic structure, the Escape Velocity calculation, the cohort format, the 6-week arc. Every decision was made because the operators in those conversations told us, in their own words, exactly what they needed.
The founding cohort is the first time that framework runs live with six operators in the room. The founding price reflects that. The commitment is the same.
During COVID, when every conventional signal said contract and protect, Anthony made a different call. He invested in rebuilding how he saw his role in his own business — and over the following three years, revenue doubled. That investment earned the ClickFunnels Two Comma Club Award. But the award wasn't the point. The point was what he learned about the specific moment when an operator decides to become someone different.
That experience — not a business school framework, not someone else's playbook — became the foundation of the Escape Velocity framework and everything Genesis is built on.
Genesis is the room he didn't have access to when he was making that decision. He's building it now because he knows exactly what it costs to navigate that crossing alone — and what becomes possible when you don't have to.
That crossing is what Genesis is built on.

Anthony DeGazon, MBA, MTS
Two Comma Club Award Winner — ClickFunnels
Six seats. Founding cohort only. If this page was sent to you, it's because someone thought you belonged in this room.
Only a limited number of clients are accepted to maintain depth and quality.

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